As it turns out, stores are noticing the same thing and changing their policies.
The biggest change at Target comes to their buy one, get one (BOGO) policy. They now only allow one BOGO coupon per purchase. Previously, customers could “stack” Target printable coupons, combining store and manufacturer BOGO coupons to get both items for free.
Rite Aid is following Target to crack down on the BOGO coupon offers. The drug store chain has also made other changes including limiting the number of coupons per item to four. If inventory is running low, managers may limit the numbers further.
Many high tech shoppers have even started to crack coupon barcodes, allowing them to use coupons on products they’re not intended for. Walgreens is working to combat this fraud by adopting a new type of barcode. New barcodes will be able to hold more data and can better make sure Walgreens coupons are used for the right product.
At Publix stores throughout the country they’re also limiting the number of coupons that can be used on one product. Their new policy limits couponers to one manufacturers coupon and one store coupon per item.